If we were starting a product on AWS today and wanted it to still be sensible in 2027, these are the choices we'd make (compute, data, identity, AI, delivery and observability) with the reason for each and the condition that would change our mind.
This is opinion, informed by the client work we do and the changes AWS shipped in 2025 and 2026. Each choice comes with the condition that would make us choose differently, which is the part worth arguing about.
Book a free 30-minute call. You'll leave knowing what we'd do first and roughly what it costs, whether or not you hire us.
Prefer managed services where the work is undifferentiated, and own the parts that are your product.
Choose things with published lifecycles, and put the dates on a calendar.
Keep the expensive-to-change decisions — data models, user IDs, event schemas — your own, so every vendor choice above stays reversible.
Make every model, runtime and provider replaceable by configuration, and test the replacement before you need it.
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Book a free 30-minute call about it. Bring your setup and your bill; you'll leave knowing what we'd do first and roughly what it costs, whether or not you hire us.
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As of October 26, 2026. Provided as is, for general information, and accurate to the best of our knowledge on the date shown. Not legal, compliance, tax, financial or other professional advice. Prices, limits and vendor services change; check current vendor documentation before relying on anything here. Terms of use.