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AWS Amplify

Amplify Analytics, Push Notifications and In-App Messaging After Pinpoint Ended on October 30, 2026

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October 25, 2026

6 min read

Amplify's Analytics, Push Notifications and In-App Messaging categories were built on Amazon Pinpoint, which ended on October 30, 2026. Pinpoint endpoints, segments, campaigns, journeys and analytics are gone, and in-app messaging has no AWS replacement. What still works, what to move to (Kinesis, End User Messaging, Connect) and what to build.

AWS Amplify
Amazon Pinpoint
Push Notifications
Analytics
Migration

Since October 30, 2026 the Pinpoint console and its resources (endpoints, segments, campaigns, journeys and analytics) are no longer accessible. Amplify apps that call Analytics.record, register devices for push through Pinpoint, or show Pinpoint in-app messages have stopped doing those things, often without an error the user sees.

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What replaces what

Amplify capability

After Pinpoint

Replacement

Analytics: identify users, record events

Pinpoint event collection ends

Send events to Kinesis Data Streams or Firehose (Amplify Analytics has a Kinesis provider), then to S3, a warehouse or Customer Profiles

Push: device registration and campaigns

Pinpoint endpoints and campaigns ended

Send push through AWS End User Messaging; store device tokens in your own table; run campaigns from Amazon Connect or your own service

Push: direct sends from your backend

The direct-send APIs continue as AWS End User Messaging, with delivery events to Kinesis, Firehose and CloudWatch

Keep, and move token management off Pinpoint endpoints

In-App Messaging

Not supported after end of support

Build it: a placement in your app that fetches targeted content

Email

Pinpoint email ends

Amazon SES

What to do this week

  1. Search client code for Analytics, Notifications and InAppMessaging imports from Amplify, and backend code for Pinpoint API calls.

  2. Whatever was exported from Pinpoint before October 30 (endpoint lists, segments, campaign definitions, analytics) is the record now; keep it in S3. If nothing was exported, rebuild audiences from your own user table rather than hoping to recover them.

  3. Move event recording to Kinesis or your own collector so you keep a continuous history.

  4. Keep push working: tokens in your own store, sends through End User Messaging.

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As of October 25, 2026. Provided as is, for general information, and accurate to the best of our knowledge on the date shown. Not legal, compliance, tax, financial or other professional advice. Prices, limits and vendor services change; check current vendor documentation before relying on anything here. Terms of use.