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First-party Analytics

First-Party Product Analytics on AWS

Product and marketing analytics that run in your own AWS account: a small SDK for your site and your servers, a collector on your own domain, and raw events you can query with SQL. No third-party tracker, no per-event bill, nobody else holding your users' data.

2–4 weeks

$10k–$25k

Overview

Most teams start with a hosted analytics tool and hit the same walls: events blocked by browser privacy features, a bill that grows with every page view, numbers that disagree between the site and the product, and a security questionnaire asking where your users' behaviour data lives. We deploy a first-party analytics pipeline into your AWS account — the same one that measures our own sites.

What you get

The SDK

  • One small client for browsers and Node, with typed events so a misspelled name is a build error rather than a gap in a chart

  • A visitor id shared across your domain and its subdomains, a session that ends after thirty idle minutes, and a page view id on everything that happens on a page

  • Campaign tags and ad click ids captured on arrival and attached to every event after it

  • Never throws and never slows the page: events are batched, and a failed send is dropped rather than queued forever inside your app

The collector

  • Served from your own domain, so there is no CORS and nothing for tracker blockers to match

  • The project and receipt time are stamped by the server, never taken from the payload, so nobody can write into your numbers from outside

  • Each event validated on its own: one malformed event is quarantined where you can see it, and the other thirty-nine are kept

The data

  • Serverless: Firehose into S3, partitioned by day, with Athena tables and saved queries — pennies at most volumes

  • Or Postgres, when you want events next to your application data

  • Funnels, landing pages, sources and conversions as SQL you own, and a path to a BI tool when you want charts

Deliverables

  • The pipeline deployed by infrastructure as code in your account

  • The SDK wired into your site and app, with your events declared

  • Saved queries for the questions you actually ask, and a short guide to adding new events

Frequently Asked Questions

Ready to get started?

Tell us about your current environment and goals. We'll review the details and respond with a proposed engagement structure and timeline.

Typical response time: 1–2 business days.

Prices and timelines are estimates for typical engagements, not offers. Scope, price and terms are set in a written agreement after we understand your situation. Terms of use.