Pinpoint's segments, campaigns, journeys and analytics ended on October 30, 2026. Sending lives on as AWS End User Messaging and SES; orchestration moves to Amazon Connect, a SaaS tool, or something you build. Four paths, what each is good at, and how to choose.
Pinpoint was two products in one: a sending service (SMS, voice, push, email, OTP) and an engagement platform on top (endpoints, segments, campaigns, journeys, analytics). The sending side continues as AWS End User Messaging, with email on Amazon SES. The engagement platform ended on October 30, 2026. Replacing Pinpoint means replacing the second part.
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Mostly transactional messages: End User Messaging and SES, called from your code. The smallest change, because the sending APIs you already use keep working.
A contact center already on Amazon Connect: Connect outbound campaigns.
A marketing team that needs a visual journey builder this quarter: a SaaS tool, with your events also flowing to your own store so you can leave later.
Engagement is how the product grows, and you want to know which messages produce revenue rather than opens: build your own. Our next post walks through it.
Remove code that still calls the stopped APIs: analytics and KPIs, SendUsersMessages, sends to a stored endpoint ID.
Move audiences into a table you own, with consent and channel preferences per person. Every path above starts from it.
Rebuild suppression: bounces, complaints and unsubscribes. Sending to people who complained is the fastest way to lose your email reputation.
Measure outcomes, not opens. Apple Mail Privacy Protection preloads images, so open rates have been unreliable since 2021.
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Book a free 30-minute call about it. Bring your setup and your bill; you'll leave knowing what we'd do first and roughly what it costs, whether or not you hire us.
Or keep reading
Amazon Pinpoint Stopped Working After October 30, 2026: What Broke and What to Do Today
Pinpoint's engagement features (campaigns, journeys, segments and the analytics behind them) reached end of support on October 30, 2026. If messages stopped going out, a dashboard went flat or your app's analytics calls started failing, this is the triage: how to find every place you used Pinpoint, what still works under AWS End User Messaging, and what to put in place today, this week and this month.
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Amazon Pinpoint Ended October 30, 2026: What Stopped, What Keeps Working, and Where to Move
Pinpoint's engagement features (endpoints, segments, campaigns, journeys and analytics) stopped on October 30, 2026. SMS, voice, push and OTP sending keep working as AWS End User Messaging; email belongs on SES. What broke, what to check in your apps now, and the migration paths AWS recommends.
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As of November 2, 2026. Provided as is, for general information, and accurate to the best of our knowledge on the date shown. Not legal, compliance, tax, financial or other professional advice. Prices, limits and vendor services change; check current vendor documentation before relying on anything here. Terms of use.